It may possibly typically take the world a while to regulate to a brand new logo, particularly when it’s fairly a dramatic redesign. Reactions had been slightly combined on the brand new logo for automotive producer Kia when it made its debut in January, with some individuals praising the model for its overdue refresh, however others stating that it regarded slightly complicated
Whereas we weren’t precisely speeding so as to add it to our listing of the perfect logos of all time (opens in new tab), we did not suppose the redesign was too unhealthy. However the one actual take a look at of a logo is time – so, now that the mud has settled greater than six months on, what’s the decision on Kia’s new logo? Properly, it principally appears that persons are a bit confused.
Reading: Did kia change their logo
Take, for example, the story of 1 Reddit person, who approached the r/nonmurdermysteries subreddit (opens in new tab) to ask if anybody had heard of this “KM Cars” model they’d noticed numerous occasions.
“I’ve seen hundreds of car brands and from what I can tell none are remotely related,” they stated. Shortly afterwards, somebody identified that that they had in all probability truly seen the brand new Kia logo, and the unique poster confirmed that this was certainly the case.
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In the same story, one Twitter person lately posted a photograph of a automotive logo he’d noticed within the wild, asking, “Can anybody tell me if this is a fake car logo or actually legit? If real, what car company does the badge belong to?”
We’ll enterprise which you can in all probability guess which automotive firm Twitter customers decided the badge did, in actual fact, belong to.
Extra Twitter customers have fessed as much as considering that the Kia logo was a wholly new automotive firm. Others have additionally identified that it resembles the enduring NIИ logo of the band 9 Inch Nails, which presumably wasn’t the corporate’s intention both.
The story of KM Vehicles on reddit was additionally picked up by a well-liked meme account (opens in new tab), and the replies to their tweet give a way of how persons are responding to the redesign.
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“I spent many weeks of the [NBA] playoffs wondering what this company was with its logo on the court. It’s a TERRIBLE logo,” stated one reply.
Again in January, Kia stated that the logo was meant to convey a recent begin and a change of course for the corporate. “The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence,” it stated in a press launch.
The corporate actually kicked issues off with a bang, saying the relaunch in the beginning of this 12 months (opens in new tab) with the form of pomp and fanfare often reserved for one thing like a royal delivery or the tip of World Warfare II.
That redesign announcement broke the Guinness world file for the variety of fireworks set off by unmanned aerial automobiles (UAVs). So we won’t even think about what’ll be concerned for the following one.
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