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Table of Contents
1 10 Content Marketing Strategies for Beauty Brands Examples
- Author: terakeet.com
- Published Date: 07/20/2022
- Review: 4.89 (967 vote)
- Summary: · Content marketing helps beauty brands to increase brand awareness, gain organic traffic, build relationships, and drive more revenue
- Matching search results: For example, you might use search engine optimization (SEO) to initially attract someone to your site. Then, you could retarget them across social media platforms with behavioral marketing. After someone joins your mailing list, you can push content …
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2 CELEBRITY BEAUTY BRAND FORMULA ANALYSIS AND STRATEGY RECOMMENDATIONS
- Author: jumpaccelerator.com
- Published Date: 07/10/2022
- Review: 4.68 (462 vote)
- Summary: · Now that we have placed the celebrity beauty brands on the matrix of celebrity’s online awareness vs. innovation in the brand idea,
- Matching search results: I am not making umbrella claims, and there will be contextual drivers such as the goal and vision of the founder or the budgets deployed towards marketing. Still, the charts above show patterns considering the massive awareness levels that a …
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3 Making brand portfolios work | McKinsey
- Author: mckinsey.com
- Published Date: 05/25/2022
- Review: 4.56 (237 vote)
- Summary: · Managing brands in a coordinated way helps a company to avoid confusing its consumers, investing in overlapping product-development and
- Matching search results: Marketers are uneasy about rigorous brand-portfolio management, but overcoming this mind-set can pay big dividends. For companies that succeed, setting the portfolio strategy isn’t a onetime event; it’s a living, breathing part of day-to-day …
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4 Perfect Diary case study: How this Chinese makeup brand got to the top
- Author: daxueconsulting.com
- Published Date: 01/29/2022
- Review: 4.36 (293 vote)
- Summary: · Perfect Diary is a Chinese cosmetic brand using private traffic and co-branding marketing. On 11.11, it had 1 billion RMB turnover in 13
- Matching search results: During the 11.11 promotion on Tmall in 2018, Perfect Dairy became the top Chinese makeup brand and in 2019 achieved 100 million RMB turnover within 13 minutes on the platform. It continuously topped the list and even exceeded famous international …
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5 Positioning matrix for organizations and brands
- Author: merkelijkheid.nl
- Published Date: 11/19/2021
- Review: 4.14 (408 vote)
- Summary: A remarkable message is necessary to stand out for companies and has to be congruent with the identity of the brand or organization. Positioning, claim and
- Matching search results: Courage – To be really different of others is often frightening, and fear paralyses. Courage is required of both managers and employees that embrace a remarkable positioning and take the (informed) leap of faith. Every remarkable brand and company …
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6 10 brilliant examples of content marketing from beauty brands
- Author: econsultancy.com
- Published Date: 01/29/2022
- Review: 3.8 (511 vote)
- Summary: · Here’s a run-down of some of the best examples of content marketing from cosmetics and beauty brands in recent times. Further reading:
- Matching search results: The NEW L’Oréal Paris Virtual Makeup Line, Signature Faces, embraces our new digital lifestyle and creates looks that can ONLY be achieved online, unlocking a whole new experience of modern makeup. Download now for Snapchat, Instagram & Google …
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7 Matrix Re-brands, Broadens in Appeal to More Diverse Consumer Base
- Author: wwd.com
- Published Date: 10/20/2021
- Review: 3.77 (271 vote)
- Summary: · The salon brand, owned by L’Oréal, has undergone a re-brand, set to launch this month. Matrix will debut a new logo and marketing communications
- Matching search results: Matrix says it will be reflecting a broad consumer base in more ways than one. “We’re not responding to the need for diversity by superficially throwing up a couple of images of a Black woman or a Latina woman,” said Carrington Cole, the U.S. …
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8 What Does Your Corporate Brand Stand For?
- Author: hbr.org
- Published Date: 04/04/2022
- Review: 3.59 (342 vote)
- Summary: At its core is a tool called the corporate brand identity matrix. … The group modified the brand promise to “Bringing out the beauty in floors,” aligning
- Matching search results: Examining and refining your corporate brand is a true leadership task that requires far-reaching input and commitment, passion, and grit. The outcome—a sharpened brand, stronger relationships, and a unified organization—can provide a clear …
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